Lordofgods
Private
Like others have suggested, I'd say to put the DotD-style event earlier in the year around Valentine's, so that there's enough gap between it and the holiday sale, which would then remove any barrier to a year's DotD items being available in the sale, that would be a win for all concerned.
Yeap, Valentine's <> Day of the Dead ... make it real (swap the style of the event)